Client: Photos Photiades Group Romania
Product: Alchoholic beverage
Channels: On premise | Social Media
Our consumers were cosmopolitan people looking for an aesthetic lifestyle - when going out, they liked to have refined drinks that fit to their refined lifestyle, and speak about it.
So we gave them what they expected: a fabulous Milano experience.
We invited them to witness a sensorial trip throughout Milano, in which they discovered the ground zero of fashion, design, art, architecture, theatre trends.
We organized a series of thematic parties (complete “tour” of Milano), in Bucharest:
Descopera. Art & Architecture - Barletto Club
Simte. Music & Dance - Colectiv Club
Traieste. Fashion & Design - Barletto Club
The event tour was announced by a PR&VIP event in Class Living by Camelia Sucu and communicated through live posting on Facebook.
The event tour highlights: thematic movie projections, living statues, fashion show, tablet activations and consumer photo sessions on venuses, DJ live sessions.