Ciucas - Serif la relaxare

Client: Ursus Breweries

Product: Ciucas


Channels: Off Trade | On trade

Awards: Bronze, Effie Awards

Project overview:

At its third edition, the campaign has been endorsed  again by Varu’ Sandel, a very appreciated figure among Ciucas consumers .

More than 350.000 instant beers have been offered via scratch cards and 4.000 bicycles based on a lucky draw mechanics. The new element of the campaign this year has been the caravan that rolled around 10 counties in order to announce the big prize winners and to offer to the most loyal consumers fresh draught beers and small give-aways like branded hats and instant pictures with their favorite singer.

Results: Ciucas consumers have been rewarded with plenty of fresh beer and good mood on the rhythm of Varu Sandel’s music.

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