Client: Apex Alliance
Product: Courtyard by Marriott Bucharest Floreasca
Services: Creative | Print & AV Production | Implementation
At the beginning of 2020, Courtyard by Marriott Bucharest Floreasca was the newest addition to the Romanian hospitality industry, a brand with powerful values that needed a powerful launching concept.
Our take on the brand values and mission focused on its forward-thinking/ can-do attitude, strongly immersed in the present, but also already thinking about tomorrow and the opportunities it brings.
The opening gala was designed as an integrated approach that emphasizes the hotel venue and places it in the centre of attention.
In order to achieve this purpose, we outlined both the exterior and the interior of the hotel, placing Courtyard Bucharest Floreasca in the attention during the whole time of the event – and making the whole city area participate in this event, whether the people seeing it are actual guests or just passers-by. On the exterior facade we created a video projection - an animation dedicated to the brand and the theme of the event.
All rethorical & visual elements were built upon the launching concept: “Our passion shapes the future”.