Courtyard Launching Campaign

Client: Apex Alliance

Product: Courtyard by Marriott Bucharest Floreasca

Services: Strategy | Creative | Prepress

Project overview:

We developed the launching strategy on the Romanian market for both the hotel (Courtyard by Marriott) and the restaurant (Solt Dining), according to the main goals.

Under the creative concept “Full-hearted in the heart of Business District” and “Solt Dining – healthy& hearty”, we built the entire communication package, from photo sessions to PR or Social Media strategy and implementation (media lunch with journalists, experiential sessions with key opinion leaders, print ads, editorial content for social media etc).

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