Client: Ursus Breweries
Product: Alchoholic beverage
Channels: Timisoreana Nepasteurizata launch
PROJECT OVERVIEW
Timisoreana Nepasteurizata has been launched in 2017, being the first Romanian craft beer to be tasted by the beer connaisseurs.
This project was born out of a desire to change perception of draft beer and created unprecedented experiences for consumers to get them out of their daily routine.
In order to gain awareness and likability among a wider market, Timisoreana Nepasteurizata has joined the most visible festivals and cultural events that took place this year, thus becoming a trustworthy companion that offers the participants the ultimate beer experience through the perfect serve: frosty special glass, frothy liquid, balanced taste, along with our brewers.
For this project, the agency gained a Effie Award, obtained in the "Shopper Marketing" category!