Client: Friesland Campina
Product: Napolact Bio
Services: Brand Strategy | Naming | Identity | Collaterals | Production |Field execution
Napolact is a high equity brand that can sustain business extensions.
This is how we created Napolact Lacto-bar - an umbrella concept, easy to be customized for various meeting points with the consumer: in store and mobile stores (for office buildings and events).