Client: Friesland Campina
Product: Napolact Cheeses
Services: POSM Design| Digital | Production |Field execution
Project overview:
Within the fresh cheese category growing on the market, Napolact decided to launch two products: "Fagaras" and "Branza proaspata".
We communicated the clean and simple receipe and we activated in 50 stores with product sampling and funny engagement via tablet app.